Staaack.

01 · Adventure tourism · Mauritius · since 2014

The adventure company travellers find first.

Yanature's digital side has been built from scratch and run by this studio since 2014: the site, the booking engine, the content, the search presence and the community that helped make it one of the island's leading operators.

trekkingmauritius.com

cited by the press · sold by the world's agencies

BBC TravelTV5 MondeLe FigaroL'ExpressLe Défi MediaBBC TravelTV5 MondeLe FigaroL'ExpressLe Défi Media
Voyageurs du MondeNomade AventureIntrepidVoyageurs du MondeNomade AventureIntrepid

12

Years built and run, from scratch

no.1

On Google for its core searches

60,000+

Social community, Facebook and Instagram

5

Languages selling day and night

5+

Major media citations, BBC Travel to Le Figaro

3+

World-leading agencies selling it, Intrepid among them

01trekkingmauritius.com02030405
google · the searches that matter to it

Built from scratch, since 2014

In 2014 Henri partnered with Yan, the company's founding guide, and Nico joined a year later. From that trio, the team grew to more than twenty over the years, with Henri leading strategic development together with Nico. On the digital side there was nothing to fix in 2014, because there was nothing at all. Everything travellers see today was built here: the site, the custom booking engine that sells tours with live availability and group pricing, the content in five languages, the search presence, and the social community grown past sixty thousand.

Twelve years of building and operating, not a project delivered and left behind. That is the difference between a website and a digital business.

The authority it earned

The work got noticed. Yanature has been cited by BBC Travel, TV5 Monde, Le Figaro, L'Express and Le Défi Media, among others, the kind of coverage and backlink profile that SEO agencies promise and rarely deliver, earned here with real stories.

It also sells through the world's biggest travel agencies, Voyageurs du Monde, Nomade Aventure and Intrepid among them. Distribution like that is won with reliability, and reliability is an operations problem as much as a product one.

The 2026 rebuild

A decade of growth had made the platform heavy: thirty-six plugins, paid subscriptions doing the SEO, translations and reviews, a mobile speed score of 3. We rebuilt the stack as owned code, page caching, critical CSS, an image pipeline, a structured-data SEO layer, a redirect map that lost not one old link, translations served from owned dictionaries, and automated review collection in each guest's language.

The plugin count fell to thirteen, the subscriptions were cancelled, and speed went from 3 to 86 on mobile and 36 to 96 on desktop, with the time to first byte down from 1.4 seconds to a tenth of a second.

Running it, every day

The site is watched, not abandoned to a maintenance contract. Rankings are tracked daily against the searches that matter, and it holds first position on its core searches. Competitors are monitored weekly, and the review emails, caches and translations run themselves, with the studio reading the gauges.

The adventure company travellers find first. | Staaack case study